Ford announced that June 2013 sales rose 13 percent year-over-year, to a total of 235,643 vehicles. That push was led by the truck segment, which saw sales rise 20 percent compared to June 2012, as well as small cars, which posted a 12-percent year-over-year gain.
Winner: Ford F-Series, 68,009 sales, up 24 percent
By now it’s hardly a surprise when the Ford F-Series pickup truck line scores big in monthly sales data. June 2013 marked the truck range’s 23rd consecutive month of year-over-year sales gains, and in fact was the best June sales result for the F-Series since 2005. Even though an all-new Ford F-150 is under development, the current truck remains a national favorite. The addition of the sporty F-150 Tremor should only serve to boost the truck’s appeal. The Ford is also still beating out its Chrysler Group rival: the Ram pickup truck sold 29,644 units last month.
Winner: Ford Fiesta, 9363 sales, up 104 percent
The petite Fiesta never tops Ford sales charts and, even this month, sells less than half the volume of the larger Focus, but June brought a big leap for the small car’s numbers. In fact, through the first half of this year, Ford Fiesta sales are up 21.8 percent compared to the first six months of 2012. The refreshed 2014 Ford Fiesta goes on sale this summer and is likely to further buoy that success as it draws a fresh batch of customers to showrooms.
Winner: Ford Escape, 28,694 sales, up 0.7 percent
Although its gains for June look comparatively small, last month was the Escape’s best-ever monthly sales result. Moreover, it was the fifth time this year that the Ford Escape set a monthly sales record. The stylish and efficient crossover is quietly building steam in the sales race, racking up a lead of 23.2 percent compared to the first half of 2012.
Winner: Ford Edge, 13,579 sales, up 32.4 percent
It may be old, and reports suggest it may soon be refreshed, but the Ford Edge crossover still posted a healthy year-over-year sales improvement last month. In fact, the Edge saw the second-biggest percentage gain of any mainstream Ford vehicle (the aforementioned Fiesta took top honors).
Wait And See: Lincoln MKZ, 3180 sales, up 1.4 percent
Despite refreshed and all-new products, the Lincoln brand is still in a funk. Overall last month its sales fell 1.0 percent — and the entire brand’s sales were less than those of the Ford Taurus. However, the Lincoln MKZ appears to be heading the right direction. Last month, the MKZ posted its best ever June sales result, and in the second quarter of this year, the MKZ sold more than 10,000 vehicles in a quarter for the first time ever.It’s too soon to say whether the MKZ will be a hit, but it’s clearly on the right path.
Loser: Ford Flex, 2421 sales, down 22.9 percent
The retro, rectilinear Ford Flex has always been a polarizing vehicle. While we think it drives well and has more appealing styling than many other three-row crossovers, customers clearly disagree. So far this year, the Ford Flex has sold half as many copies as the Focus sold in June alone — and sales are down 22.2 percent year-over-year for the first half of 2013. The three-row Ford Explorer, by contrast, sold 15,588 units last month.