The color combination you choose for your vehicle may reflect your personal taste, but does it also reflect where you live? A new Ford study suggests that may well be the case.
According to the automaker’s new study, Americans generally prefer basic hues, including white, black, silver, and gray, but certain regions prefer different colors. New York and Los Angeles see more silver vehicles on the road than any other color. White cars are most prevalent around San Francisco, while Boston drivers prefer black paint. Sunny cities, like Miami and Phoenix, lean towards hues sunkissed with orange and gold, while buyers in Philadelphia and Washington D.C. stick with green.
The same variance can be found abroad. Europeans appear to share our taste for simple, basic colors — except for the Czech Republic, where it may be difficult to count the number of blue cars on the road. Italians also break from the trend, showing a preference for cream-colored paint on their new vehicles.
“Red used to be, far and away, the most popular color,” said Vince Show, Marketing and Product Strategy manager for Ford of Europe. “White is in the ascendancy now. Dark grays, blacks and blues are popular, as they are in men or women’s clothing.”
Superficial? Perhaps, but automakers constantly thrive to stay atop of current trends in order to keep its color palates modern and fresh. That’s a surprisingly important factor in luring buyers to cars, as many customers view their vehicle as an extension of their personality.
Source: Ford
