Lincoln could finally be a worldwide brand in five years if it receives sufficient plaudit in the United States, according to Ford boss Alan Mulally.
Ford especially has its eye on the developing Asia-Pacific market, where China has asserted its presence in the global automotive community. Mulally identifies the region as a “tremendous opportunity” and is keen to bring Lincoln to the fight depending on “the strength of the product.”
“I can imagine that after we have re-established the luxury brand Lincoln in the United States that there is going to be a lot of customer demand to move those vehicles around the world,” Mulally said.
Lincoln recently introduced us to its MKZ Hybrid and MKX but is moving to bring seven new models over the next five years, including a compact car.
“Lincoln is still a really good brand,” Mulally said. “When we bought the other brands we just didn’t invest much in Lincoln. It is still considered to be really a luxury brand.”
Source: Reuters
