Finding a red Explorer at Ford’s Chicago Assembly Plant, where the crossover is now built, isn’t typically something you’d get excited about – unless that Explorer is made entirely out of Legos. Ford has built a full-scale model of its newest SUV out of 380,000 Lego bricks in order to promote its partnership with the upcoming Legoland Florida theme park.
Constructed by 22 designers, the Legoland Florida Explorer made its debut at Ford’s Chicago plant yesterday. The life-size model weighs 2654 lbs. in total, and is built around a 768-lb. aluminum support frame. Once Ford is finished exhibiting the model at the Chicago plant, it’s getting loaded onto a trailer and being shipped to its permanent home of Legoland Florida outside Orlando. The trailer carrying the Explorer Legoland Florida edition will have transparent sides, so drivers can view the model as it travels to the newly-built 150-acre theme park.
The model will be finally parked in front of the Ford Driving School for Children, a Ford-sponsored attraction that lets kids ages three and up experience the thrill of driving – assuming anyone can be thrilled by the electric ride cars’ maximum speed of 3 mph.