Is there life for Chrysler beyond the 2011 300, 2011 200 range, and the 2011 Town & Country? Perhaps so. In fact, Motor Trend reports a production-ready, Chrysler-badged version of the Lancia Delta will appear at the 2011 Geneva Motor Show in March.
If that product sounds familiar, chances are you saw a nearly identical vehicle billed as a concept at the 2010 Detroit auto show. At the time, company officials had little to say about the car (heck, they didn’t even have a name; press kits referred to it as the Chrysler Design Study”), other than noting the experiment was simply to gain feedback from press and consumers, and determine what the firm should do from there.
In actuality, it may have been the first step towards the long-rumored integration of Chrysler and Lancia product lines. The Delta is an outstanding looking vehicle, but the Lancia brand has little traction outside its native Italy. Fiat may be hoping to bolster sales by selling the Delta in other countries, but as a Chrysler — not a Lancia.
Motor Trend‘s sources confirmed a production-ready Chrysler Delta will debut in Geneva, and will differ little from the Detroit show car. Admittedly, we’d see little reason to — the concept was essentially a production-ready Delta, fitted with headlamps, emblems, and a grille insert to keep it in step with the Chrysler brand’s new design DNA.
Presently, the Delta — even in Chrysler form — is likely destined to initially remain a European exclusive, but reports indicate product planners are considering the car for North America. Given Chrysler’s lineup is currently down to three product lines (four, if you count the forthcoming 200 convertible as a stand-alone model), the addition couldn’t hurt — but would the shapely Delta resonate here in the U.S.? Send us your thoughts below.
Source: Motor Trend