If you want your Ferrari to stand out from the crowd, you will no longer need to pick gaudy wheels and paint jobs from aftermarket tuners. The Italian automaker will unveil a new customization program called Tailor Made at the Frankfurt Motor Show this fall.
Ferrari says the program will allow customers to select colors, materials, and trims for their new car “just as if it were a bespoke suit.” More details should follow when the program is announced in Frankfurt.
As an example of the possibilities, Ferrari showed a California customized for Fiat executive Lapo Elkann at a private dealer meeting. The car wears matte-blue paint, blue denim-leather upholstery, and matching blue wheels. Also on show was a Ferrari 458 Italia with orange leather seats. Neither of these cars really encourages us about the potential of the Tailor Made program.
Let’s just hope that Maranello has some limits and restraints on the Tailor Made designs, lest we see a whole new crop of tastelessly besmirched Ferraris on the streets.
Sources: Ferrari, Auto Express