Porsche has revealed the winning entry from its My Daily Magic video contest, which asked independent filmmakers to submit short films showing how Porsche cars fit the brand’s new “Engineered for Magic. Everyday” tagline.
The winning film was “It’s a Magical Life” by Michael Korbel, and follows the life story of a Porsche 911 owner — from meeting a girl on the beach to dropping his son off at school. Korbel’s film will be shown online and before movies at Spotlight Cinema Networks around the country.
Porsche also has published two of the ten finalist videos to YouTube. In “Sweet Dreams”, directed by Rod Guajardo, a young child dreams of the adventures her family will have driving to a picnic in a Porsche Panamera. In Kristina Woo’s “The Ride”, a father uses his 911 Cabrio to recreate the open-air experience and thrills of a rollercoaster.
To further promote the “Everyday” marketing campaign, Porsche also has a new website where owners can submit stories, photos, and videos about their own vehicle. Called Porsche Everyday, the site contains everything from official Porsche TV commercials, to testimonials from owners with almost 300,000 miles on their Porsche.
Check out the winning and two finalist My Daily Magic videos below.