Chrysler has had great success with its Clint Eastwood-narrated ad from this year’s Super Bowl. Now, the automaker is looking to capitalize on that commercial’s success by spinning off four new ads for each of its brands from parts of the original commercial.
Each of the four new spots stems from scenes in the original Super Bowl commercial. Representing the Jeep brand is “Jenny in the Jeep Wrangler” – a school-age kid who has moved to a new town with her mother and brother for her mother to find work. Working long hours at a construction site and never complaining about tough times is “Tommy and the Ram” with a Ram HD. Touching on the noble and honorable men and women who have served our country, the Dodge brand has a touching vignette – “Shaun in the Challenger” — about a boy and his father enjoying the school run in dad’s Challenger now that his father is home from duty. Finally, “300 My Son Steven” is narrated by a father regretting working too hard and not being there for his son; however, he is proud of his boy, paving his own way and starting his own law firm – plus, he drives a Chrysler 300S.
Check out all four of the new commercials below, along with the original two-minute-long ad from the Super Bowl.
Jenny in the Jeep Wrangler:
Tommy and the Ram:
Shaun in the Challenger:
300 My Son Steven:
Halftime in America Super Bowl Ad: