Mercedes-Benz is hoping to cater to the technology-inclined with its campaign leading previewing the third-generation A-Class before its unveil at the Geneva Motor Show in March. To help tease the car, Mercedes has released a number of A-Class prototypes camouflaged with QR codes.
Previewed in the video below is one of the QR-covered hatchbacks. Starting next month, the free A-Class QR-Trophy application will be available for iPhone and Android users; those who download the app are encouraged to seek out the cars and snap all of the different QR codes. Those that do can win a trip for two to the car’s reveal in Geneva in March.
The 56-second-long video also gives us a decent look at what the next A-Class will look like. Gone is the upright, egg-shaped look of the previous two generations; the A now has the look of a more traditional hatchback, similar in bodystyle to the Audi A3 or BMW 1 Series. An arcing window line that runs close to the roof gives visual interest to the profile.
The new A-Class will be the first car to come to the U.S. on Mercedes’ new MFA front-wheel drive platform. The production car was previewed at last year’s New York Auto Show by the Concept A-Class, which was powered by a 2.0-liter turbocharged and direct-injected four-cylinder good for 210 hp. Expect to see a plethora of engine options in Europe, even though most cars destined for our market will likely use the same 1.8-liter turbo-four as the 2012 C250. It’s also been reported that AMG has been working on a 340-hp model, equipped with a twin-scroll turbocharged I-4, a seven-speed dual-clutch transmission, and 4Matic all-wheel drive.
Check out the video below for the tease of the A-Class before its Geneva review, and keep your eyes peeled for any cars covered in QR codes.