Infiniti continues to tease information surrounding its new JX Concept — along with the actual production JX crossover model — by issuing yet another teaser. This time, however, we’re seeing some actual sheetmetal instead of an artistic interpretation.
Another Infiniti crossover/ SUV? You bet. The company sees a gap the JX can potentially fill, as both the EX and FX are arguably too small to be used as large family haulers, while the QX may be too big and brash for some customers looking for a seven-seat utility vehicle.
The FX and EX are too small to be real family haulers and both are far from versatile enough as well. Infiniti today released its first image of the upcoming seven-seater JX Concept, for those whom a QX is too brash and big, yet a FX is too…brash and small.
The latest photo —a shot of the driver said headlight and ensuing profile—doesn’t tell us much, and neither does Infiniti’s rhetoric. According to Infiniti Vice President Ben Poore, the 2013 JX will fill a very important niche in the marketplace.
“Families don’t have many luxury vehicle options today,” said Poore. “The new Infiniti JX will be the seven-passenger antidote to the ho-hum luxury crossovers that are out there right now.” Right.
In celebration of the JX’s seven-passenger capacity, Infiniti is also launching the “Power of 7” social media campaign—cleverly on the seventh day of the seventh month of the year. The Power of 7 campaign will release seven images of the JX through Infiniti’s Facebook and Twitter accounts every Thursday for the next seven weeks, leading up to the concept’s debut at the 2011 Pebble Beach Concours d’Elegance on August 18. The production version of the 2013 JX will debut at November’s Los Angeles Auto Show.
In somewhat related Infiniti news, Infiniti is also launching a new series of TV ads today, touting Infiniti’s record of bucking “the status quo.” According to Infiniti, it will do just that with the ad itself, as it will first release the minute-long spot to its Facebook fans and Twitter followers first, before the commercial — titled “Challenger” — hits the airwaves during the MLB All-Star game next week.
Source: Infiniti, YouTube