Subaru advertisements have always appealed to potential owners’ love of the outdoors, social consciousness, or love of safe, fun cars. The company’s newest crop of ads taps into an even deeper love: dogs.
Subaru has released four new advertisements as part of a continuing campaign called “Dog Tested. Dog Approved” that seeks to market to dog owners. They star cars like the Forester, Outback, and Impreza, a slew of talented dogs, and exactly zero humans. Another interesting trait about the ads: there are exactly zero spoken words in any of them.
Still, Subaru manages to tell a bunch of cute short stories, including a camping trip gone awry, some testy moments between driver and co-pilot, parallel parking woes, and the all-important run to the pet supply store for some dog food. Somewhere, we think both the People for Ethical Treatment of Animals and the American Society for the Prevention of Cruelty to Animals are chuckling, and the campaign seems to be working: over half of Subaru owners also own dogs.
The four new videos are below, and the other ten from the Dog Tested campaign are on Subaru’s YouTube site–if you can, watch them with a dog.