While we don’t condone submerging cars or trying to immigrate to the United States without first talking to the Department of Homeland Security, we did chuckle when we saw Fiat’s newest ad, titled “Immigrants,” which features a little bit of both.
Fiat’s one-minute ad shows a group of 500 coupes, 500C convertibles, and 500 Abarth coupes driving through the Italian Riviera, then driving into the water–probably the Mediterranean. Some time later, the diminutive Fiat hatches emerge from the water and make a beeline for the nearest city. The tagline: “the next wave of Italians has come to America, and they’ve come to party.”
We’ll admit that the ad’s premise is a little far-fetched–as is the idea of listening to Pitbull while driving through the Strait of Gibraltar–but the ad is surely cute enough to draw a few smiles. Have a watch and then let us know what you think in the comments below.
Source: Fiat via YouTube