Cadillac is showing a two-minute behind-the-scenes video of the new compact ATS luxury car featuring commentary from GM North America President Mark Reuss, Vehicle Line Executive David Leone, lead development engineer Chris Berube, and performance engineer Kevin Zelenka – key players in the development of the new 3-series competitor. The new car slots below the CTS in Cadillac’s lineup.
“How do you put a metric on what the soul of the car is?” Reuss asks in the video, while driving a test mule. “And I think that’s what we’re creating that’s very unique here is a soul for Cadillac in this segment that we haven’t had before.”
One interesting comment from the video came from Reuss, he said, “Cadillac shouldn’t be just about big V-8s and supercharged motors; Cadillac needs to lead the sophistication and the technology from a powertrain quietness, refined-ness, new-technology, high-technology [standpoint].”
Does this mean the ATS won’t receive a V-8 engine? Will a “V” version come with something other than a supercharged V-8? The top engine may be a version of the direct-injected 3.6-liter V-6 used in the current base Camaro and is the midline engine in the CTS line. The current 3-series comes with inline six-cylinder engines except for the M3, which offers a V-8, but the next-generation M3 is supposed to return to six-cylinder power and the lesser models may come standard with turbocharged inline four-cylinders.
Cadillac says production of the small luxury car will begin next summer when it joins Cadillac CTS production at the Lansing Grand River plant in Michigan. GM invested $190 million and added 600 jobs to the plant for the new model.
Check out the video below!