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We all know that distracted driving is dangerous, and that we all should probably put down our phones when we get a text message while behind the wheel. BMW agrees that the phones need to be put away and have created a public service announcement video featuring overprotective parents all about their kids’ safety but more than happy to text while driving.
The thirty-second long PSA that was posted on BMWUSA’s website and YouTube account yesterday goes ahead and calls out the hypocrisy of overprotective parents, who go through ridiculously over-the-top means to keep their children safe from the harms that they could come across in their everyday lives like cold weather or water in the bathtub. Yet it’s these very same obsessive compulsive, overprotective parents that are guilty of texting and driving themselves.
Some highlights from the neurotic parents in the BMW PSA include one mother drenching her daughter’s arms in antibacterial rub, a little girl being forced to wear full protective gear (including a mouth guard) while she learns how to ride a bike (with training wheels, of course), and one of our favorites, a boy being walked on a leash but a father who obviously has never lived. The video goes on to a mom buckling her daughter up in a car seat, driving off and then answering her phone. Needless to say, the result is, well… we’ll let you watch and find out for yourself what happens next.
Source: YouTube, BMW
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