The new 2011 Dodge Durango is an unabashed road-going SUV. Leaving the dirty stuff for the Jeep Grand Cherokee, the Durango focuses on being sporty and fun to drive. If this new Dodge commercial is to be believed, Dodge not only considers the Durango the only SUV that puts the ‘sport’ in ‘Sport Utility Vehicle’, but also the redeemer of American performance.
Dodge’s new “Long Lost Performance” Durango commercial starts at a fitting location: an abandoned oval track — in this case Brixton Motor Speedway. Fans of “Top Gear” may recognize the track as the same one Clarkson and Co raced their European supercars around on their last East Coast U.S. Special. Brixton Motor Speedway is a fitting location for this commercial. Brixton is an ex-NASCAR track and combined with the hulks of abandoned stock cars, it does much to set the mood and tone for the commercial. While showing shots of a racetrack that’s clearly seen better days, the voice over says, “There’s more than one of these dilapidated racetracks in America today. It shouldn’t come as a surprise to anyone. Not when you look at the cars people are making, the cars people are buying. Performance, evidently, is no longer a priority.”
That’s where the Dodge Durango comes in to save the day. Much like the Dodge Challenger George Washington commercial, two silver Hemi-equipped Durango’s come roaring on screen through the grass. The Durango’s continue onto the track, V-8s a-blaring as the voice over touts the Durangos as “Performance returning to the stage,” and as, “Maybe the only SUV that hasn’t forgotten that the ‘s’ stands for ‘sport’.” We’re pretty sure that the Porsche Cayenne Turbo, Range Rover Sport Supercharged and the Durango’s Jeep Grand Cherokee SRT-8 kissing cousin would have a bit of a bone to pick with that but no matter, as the commercial clearly states at the end, “American performance, consider yourself redeemed.”