Talk about opposites: in a single press conference, Toyota managed to roll out both the new 2012 Prius c hybrid, and the massive 2013 Land Cruiser SUV.
The Land Cruiser receives minor cosmetic and technological tweaks this year, including the addition of Toyota’s Entune system, which can work with online services like OpenTable and Yelp, and some changes to the front headlights and rear bumper and taillights. As in previous years, the Land Cruiser is powered by a 5.7-liter V-8 engine pumping out 381 horsepower and 401 pound-feet of torque, which is sent through a six-speed automatic transmission. All told, the Land Cruiser is expected to get 18 miles per gallon on the highway and just 13 in the city.
In comparison, that’s about 40 miles to the gallon less than the Prius c, Toyota’s other debut — although comparing the two is like comparing apples to Post Fruity Pebbles. The Prius c is powered by a 1.5-liter four-cylinder engine and an electric motor, which are paired through an e-CVT. Total system output is 99 horsepower. That may not sound like much, but it’s important to keep in mind that the Prius c is some 19 inches shorter than the standard Prius. Final curb weight is an estimated 2500 pounds, and the fuel economy is 53 mpg city, 46 mpg highway, 50 mpg combined.
Toyota says that the Prius c will have some attractive features–a sport-tuned suspension, available navigation and Entune, a quicker steering rack–but its most attractive feature will be its price. The Prius c will start under $19,000, which Toyota says will make it a truly accessible hybrid for the under-30 crowd.
The Prius c will go on sale in the first half of this year.
For more on the Toyota Prius c, check out our First Look here. For more on the 2012 North American International Auto Show in Detroit, including videos, the latest photos, and more information, click here to visit our Detroit Show homepage.