Thanks in part to one loose-lipped consulting firm, we know a little more about the platform General Motors is developing for its Cadillac ATS 3-series fighter. From what we hear, the platform — dubbed “Alpha” — could also underpin the next iterations of the Chevrolet Camaro and Cadillac CTS.
James Ricci, director of consultancy firm Grant Thornton LLP, spoke to the Automotive Press Association yesterday afternoon, about automakers’ drive to move to common global platforms. Ricci revealed that the Alpha platform would likely replace the CTS’ Sigma platform in either 2013 or 2014. The platform would be stretched for CTS use, as the car is expected to grow in size to target the BMW 5-series.
That CTS is expected to shed its coupe and wagon forms, but the smaller ATS, intended to be a direct competitor for BMW’s 3-series, will likely be offered in coupe, sedan, and wagon forms. Look for the ATS to launch in the 2014 calendar year.
The smaller Caddy will reportedly arrive around the same time as the next-generation Camaro. Although GM had previously considered the smaller Alpha platform for its revived muscle car, it was dismissed largely thanks to its cost. For the Camaro, the architecture may replace expensive materials (i.e. aluminum) with steel in order to keep the base price below $30,000.
Motor Trend notes that Thornton’s use of the term “global platform” relates mostly to manufacturing. All Alpha variants could feasibly be built in a single factory, allowing GM to adjust the product mix based upon demand.
Source: Motor Trend