In years past, Chrysler has brought waterfalls, a heard of longhorn cattle, and Cirque du Soleil to the Detroit auto show. This year, expect no such extravagances — the automaker plans on having a relatively quiet presence at the 2010 Detroit auto show.
“Quiet” means no crazy displays, but it also means no press conferences. Although the automaker considered holding conferences during the auto show’s press days, it now believes the marathon session held by CEO Sergio Marchionne in November was sufficient.
“November 4 was our big press conference, so I’m not sure it would add something redoing it in Detroit,” Olivier Francois, head of Chrysler Group marketing, told The Detroit News. “We present the cars. We are people of substance, not just fluff and marketing.”
While the conference outlined a number of new vehicle introductions for Chrysler’s future, none will be making its way to the show stand. Chrysler is looking to unveil cars months ahead of their launch date, as opposed to the traditional 6 or 12 months.
As was the case with the Los Angeles auto show, expect Chrysler, Dodge, Jeep, and Ram displays to simply display the wares available to the consumer. On that note, several sources consider a quiet auto show presence to be “risky,” and it could fuel speculation amongst the public regarding the future of the company.
Source: The Detroit News