Until today, Ralph Gilles both served as Chrysler’s senior vice president of design and the president and CEO of the Dodge brand, but a new appointment will bring his day job even closer to the high-performance vehicles that he adores.
Chrysler announced this morning that Gilles has been appointed the president and CEO of its new Street and Racing Technology brand. Although previously an in-house engineering organization, the automaker has seen fit to flesh this group into a stand-alone brand (much like Mopar) that incorporates the SRT engineering group (which crafts high-performance offerings for the Dodge, Chrysler, and Jeep brands), along with various motorsport and racing operations.
An official announcement notes Gilles will retain his design-related position while leading the Street and Racing Technology brand, but will no longer serve as president and CEO of the Dodge brand itself. Instead, Reid Bigland, currently president and CEO of Chrysler’s Canadian operations, will add that title to his list of responsibilities.
Other management shifts announced today largely involve markets outside of the United States.. Joseph ChamaSrour, previously president and CEO of Chrysler de Mexico, is being shifted to the company’s International Operations team, where he will report to group leader (and Jeep president/CEO) Mike Manley. ChamaSrour’s previous title has been bestowed upon Fred Diaz, who will continue to serve as president and CEO of the Ram Truck brand.