The lucky athlete named Most Valuable Player on February 6th will likely have won the 2011 Super Bowl, but will certainly have won a brand-new muscle car. Chevrolet announced today that this year’s Super Bowl MVP will ride home in a new 2011 Camaro Convertible.
Although purchasing commercial airtime during the game can be quite costly (Fox is looking for $3 million for a 30-second spot), giving away a new Camaro to the MVP is a relatively affordable way for Chevy to gain some product placement and promote its wares. Although the winner will be able to spec-out his own drop-top Camaro, a fully loaded 2011 Camaro SS convertible tops out at $51,305 (including destination).
“The new Camaro convertible arrives in dealerships in February, and this will be a fitting reward for the MVP,” said Rick Schiedt, U.S. vice president of Chevrolet marketing. “It’s a great opportunity for Chevy to have Camaro play a role on one of the world’s biggest stages: Super Bowl.”
Chevrolet’s announcement marks General Motors’ return to MVP sponsorship. Although Cadillac had presented a new car to the MVP winner for nearly eight years, it quietly ended its liaison with the title last year during GM’s bankruptcy. Automotive sponsorship of the Super Bowl as a whole has been down over the past three years, but expect ad and sponsorship spending to increase as the industry rebounds.
Think you know who should walk away from the Big Game with a new Camaro? Fans can log onto www.superbowl.com to place a vote for the 2011 MVP during the game itself. The winner will be determined by both fan votes and a panel of 16 media professionals, and awarded with the MVP trophy and a Camaro after the game.
The Pittsburgh Steelers square off against the Green Bay Packers at Cowboy Stadium in Arlington, Texas, on Sunday February 6th. Who do you think will be leaving the game with a new muscle machine?