If you watch tomorrow’s NASCAR Sprint Cup Series race at Atlanta, you may have seen a retina-scorching Chevrolet Camaro SS take the field. That isn’t a hallucination — in fact, the vehicle was crafted by Chevrolet to raise both awareness — and money — for breast cancer charities.
For each caution lap the Camaro SS pace car completed at Atlanta and the upcoming race at Richmond International Speedway on September 10, Chevrolet will donate $200 to the American Cancer Society. Chevy is also partnering with the American Cancer Society’s Making Strides Against Breast Cancer initiative leading up to Breast Cancer Awareness Month in October and the automaker’s centennial celebration November 3. The events will be announced at a later date.
“For 100 years, Chevy has been helping people along the journey of life in countless ways,” said Alan Batey, Chevrolet vice president, Sales and Service, in a press release. “But as we all know, sometimes life’s journeys take detours or end too early. Together with our race fans, Chevrolet wants to help the American Cancer Society create a world with less cancer, more birthdays and longer journeys.”
Although nobody usually likes caution laps, the fact that some good could come out of the delay should make both racers and fans feel a little better about them.