In 2011, the Chevrolet Camaro dominated the Ford Mustang and Dodge Challenger in sales. While the Camaro stayed on top in 2012. The gap closed considerably between it and the Mustang due to slightly lower bow-tie sales and a noticeable jump for the blue oval pony. The Dodge Challenger remained solidly in third, while combined sales of the Hyundai Genesis coupe and sedan were also up a bit, but still remained behind the Mopar offering.
Although Camaro sales were expected to climb in 2012 with the addition of the 580-hp ZL1 model and 1LE handling package for SS models, the Camaro saw a 4.4-percent decrease in overall sales for the year. December sales were also down 13.6 percent compared to the December 2011.
Ford Mustang sales increased dramatically – 17.8 percent – compared to 2011, closing the gap between it and the Camaro to just 1396 units in 2012. Some of the additional sales may have come from the mid-year release of the revised 2013 model, which features standard HID headlights and LED taillights, an 8-hp bump to the GT’s 5.0-liter V-8, and a 662-hp Shelby GT500 model. December sales were up 9.5 percent.
Dodge Challenger sales increased 9 percent in 2012 compared to 2011, while sales were up 20 percent in December compared to the previous year. One challenge that may be keeping Mopar in third place could be the lack of a convertible variant, which is available on the Camaro and Mustang.
The Hyundai Genesis Coupe may be the only sporty car on the market to compete with the American muscle cars in size, power, and price. Unfortunately, Hyundai doesn’t break out sales numbers of the Genesis coupe and sedan separately, but combined sales put it behind the third-place Challenger. Like the Mustang, the 2013 Genesis models received updates. The Genesis coupe received a face-lift and a power increase for the turbocharged four-cylinder and naturally aspirated 3.8 V-6 engines, while the 4.6-liter V-8 in the sedan was dropped.
|Car||December 2012||December 2011||2012||2011|
|Hyundai Genesis Coupe/Sedan||2397||2470||33,973||32,998|
Source: The automakers