Californian Marketing Firm Looks to Resurrect Yenko Name
Yenko is one name in muscle car history that resonates with all Chevy fans. Jeff Leonard, owner of California-based General Marketing Capital, is looking to resurrect the famous name as Yenko’s 45th anniversary approaches.
The famous Yenko Chevrolets all originated from Don Yenko, owner of a Chevrolet dealership in Canonsburg, Pennsylvania. Yenko, along with several other dealers across the U.S., gained fame by using General Motors’ special order program to create powerful muscle cars that normally wouldn’t be offered from the factory. Yenko’s first custom Chevy was the 1965 Stinger, a Corvair designed to dominate SCCA events, but cars like the SYC Camaro and the Super Nova truly made the Yenko name legendary.
With the 45th anniversary of Yenko approaching, Leonard says he is going to create an “online home for the brand” and possibly launch some new products under the moniker. General Marketing Capital is currently consulting with specialty firms about building such products. With the introduction of the 2010 Camaro, we have to say this sounds like the perfect time to resurrect the famous Super Camaro…
Source: Inside Line
Photos: General Marketing Capital