To attract more buyers to the brand’s pre-owned cars, Cadillac will pay the first three monthly payments and is offering interest rates as low as 1.9 percent to buyers of certified models. The offers are valid for May and June only.
Cadillac says this will help introduce first-time luxury-car buyers to the brand by making it more affordable for them to get a certified car. All certified Cadillacs receive a 172-point inspection prior to sale, and are backed by a six-year, 100,000-mile warranty with 24-hour roadside assistance. The company says that its pre-owned program helps maintain Cadillac’s quality reputation and improve new-car resale values, noting that IntelliChoice ranked Cadillac’s pre-owned program better than those of Mercedes-Benz, Lexus, Audi, and BMW.
The coverage afforded by the Cadillac program is similar to that offered by its aforementioned competitors. Certified Audi and BMW models, for instance, get a six-year, 100,000-mile warranty; Mercedes-Benz provides a five-year, 100,000-mile warranty on all pre-owned cars; and Lexus offers three years and 100,000 miles of coverage.