Want to get started ordering your 2013 Dodge Dart? A new online tool on Dodge’s website allows potential customers to customize their own version of the company’s new compact sedan. However, the purpose of the tool is only to help guide Dodge as to which options and features customers want most on their dream 2013 Darts.
Above all, Dodge notes that the packages and prices shown for the 2013 Dart are only tentative, and may change before the car hits dealers later this spring. Still, the information allows us an early chance to look at how the Dart’s trim levels will be stratified.
Although we heard at the Detroit auto show that the 2013 Dodge Dart would start from $15,995, the configuration tool shows the cheapest model is the $16,900 Dart SE. It is equipped with a 2.0-liter inline-four “Tigershark” engine making 160 hp, a six-speed manual transmission, LED taillights, ten airbags, power windows, and 16-inch steel wheels. The $1100 Value Group bundles air conditioning, power locks with keyless entry, and painted power mirrors. Buyers also can add the Uconnect Bluetooth system for $330. The 2013 Dart SE with a six-speed automatic will apparently cost $18,100.
Next up is the Dart SXT, which includes all the equipment from the SE model and its Value Group, plus 17-inch alloy wheels, an alarm, premium cloth bucket seats, floor mats, a center-console armrest, and a trunk pass-through opening. It’s available with the 2.0-liter engine and a manual for $18,800, or with an automatic transmission from $20,000. The SXT trim also offers the 160-hp turbocharged 1.4-liter inline-four engine with a manual for $20,200 and with a six-speed automatic for $21,400. Options include the $750 Popular Equipment Group, with cruise control, a trip computer, automatic headlights, active grille shutters, an underbody aerodynamic panel, and steering-wheel audio controls; the $825 Premium Audio Group that includes a backup camera, 8.4-inch touch-screen infotainment system, and iPod interface; a $600 navigation system; the Uconnect Bluetooth system for $330; a $550 audio system with 506 watts and a subwoofer; a $1100 power sunroof; and a $220 satellite radio connection.
The 2013 Dart Rallye model wears a sportier front fascia, tinted headlights, fog lights, dual exhausts, a leather-wrapped steering wheel, and dark trim from the grille and bumpers. Pricing starts from $19,800 for the 2.0-liter manual, $21,000 for the 2.0-liter automatic, $21,200 for the 1.4-liter manual, and $22,400 for the 1.4-liter automatic. The Rallye trim offers the same set of equipment and options as the SXT, along with a 17-inch Hyper Black wheel design for $440.
The Limited trim builds upon the Dart SXT but includes features like the 8.4-inch touch-screen system, trip computer, Uconnect, backup camera, and automatic headlights as standard. Also on board is a power driver’s seat, auto-up windows, a chrome front grille and door handles, and heated mirrors. The same four powertrain choices are available: the 2.0-liter manual rings in at $20,700, the 2.0-liter automatic costs $21,900, the 1.4-liter manual is $22,100, and the 1.4-liter automatic costs $23,300. There are several option groups: the $1400 Technology package includes keyless entry and ignition, rear parking sensors, and automatic wipers; the $1500 Premium group has leather heated seats, a heated steering wheel, and dual-zone automatic climate control; and navigation costs $600. Buyers also can select HID headlights for $550; the aforementioned 506-watt sound system for $550; a power sunroof for $1100; and 17-inch aluminum polished wheels for $440.
Finally, the sportiest version of the 2013 Dodge Dart is the R/T trim, which is equipped with the 184-hp 2.4-liter inline-four “Tigershark” engine, firmer suspension tuning, 18-inch aluminum wheels, a black grille, and dual exhausts. The sedan can be had with a manual transmission from $23,200, while the six-speed automatic commands $24,400. The R/T trim offers the same collection of options as the Dart Limited.
Dodge will try to use information gathered from selections made in the web tool to shape both trim and feature availability. (So we’d advocate that everyone choose the Dart R/T with a manual transmission, of course.) Click here to build your own 2013 Dodge Dart using the online tool.