The Korean freight train keeps on rolling through the U.S. market, as Hyundai and Kia both posted monthly sales records in the month of November.
“Surpassing our previous best annual U.S. sales mark in just 11 months is the ultimate proof of the dramatic impact Kia’s design-led transformation is having on the brand in terms of increased consumer awareness and consideration of Kia,” said Byung Mo Ahn, group president and CEO of Kia Motors America.
Hyundai feels the same way.
“We have aggressive plans in place to sustain this momentum into December and leverage a healthy holiday selling season to finish out this record-breaking year with a flourish,” said Hyundai Motor America VP of sales Dave Zuchowski.
To find Kia’s secret sauce, you need look no further than their newest products. Without question, the biggest contributor to the brand’s sales success last month was the new Sorento, which saw its sales increase more than six-fold over November 2009. Meanwhile, the new Sportage is already outselling its predecessor and Forte sales continue to grow. November sales are up 48 percent year-over-year and 2010 sales are up nearly 17 percent over 2009 and, with 325,824 vehicles sold, have already eclipsed their all-time record set in 2007.
It’s much the same story for Hyundai. The new Sonata is well on its way to doubling its 2009 sales and fell just 2000 sales short of doubling its November 2009 sales. The new Tucson, meanwhile, has more than tripled its sales over last November 2009 while the Genesis has doubled its year-over-year sales. The updated Santa Fe is also seeing a small boost and sales and even the about-to-be-replaced Elantra picked up some extra sales as dealers clear the lots. Altogether, Hyundai’s November sales were up some 45 percent year-over-year and up 23 percent year-to-date over 2009, resulting in a new all-time record of 493,426 sold with a month to go in 2010.
At this point, both Hyundai and Kia could take the entire month of December off and still end the year with record annual sales. We don’t expect them to slow down, though, and neither should the competition.
Source: Hyundai, Kia