A disheartening majority of BMW 1-series owners believe their car is front-wheel drive. Eighty percent, in fact. This startling stat came straight from company CEO Norbert Reithofer during a conference call with analysts last week, Automotive News reports.
When asked whether the announced introduction of front-drive BMW models would confuse customers of a rear-drive-only brand, Reithofer said that 80 percent of 1-series owners already thought their car was front-drive. He added that the statistic was “quite a surprise” to BMW, but did not express concern. Instead, the lack of consumer interest means implementing a front-wheel-drive vehicles could be easier for the brand.
Last week, BMW announced that it will introduce front-drive vehicles into its lineup in 2014. With a platform from the third-generation Mini, the vehicles would range from minicars to compacts, according to BMW development head Klaus Draeger.
Source: Automotive News (subscription required)