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Blog Posts by: Christopher Nelson  

  1. Quick Take: Taking BF Goodrich’s g-Force Sport Comp-2 Tires For A Spin



    “So, what’d you think?” asks Andrew Comrie-Picard after I finish a wet autocross run at Auto Club Speedway in Fontana, California, in a Volkswagen GTI that’s been fitted with BFGoodrich’s new g-Force Sport Comp-2 ultra-high-performance street tires. “It’s an interesting comparison,” I mutter. ...    Read more

  2. Detroit 2012: Mercedes-Benz Talks Engine Downsizing and Nine-Speed Transmissions



    Mercedes-Benz doesn't make do with what's available. Take the designated conversation spaces at Cobo Hall for instance. There are plenty of nooks, crannies, and corners where one could shove a table and chairs, creating a suitable place to conduct an interview. Most automakers follow this method, but Mercedes wouldn't even ...    Read more

  3. Detroit 2012: On Chrysler’s Super Bowl Commercial and Fiat in America



    Three weeks before the Super Bowl, chief marketing officer and head of brand marketing communications for Fiat and Chrysler Olivier Francois, sitting in a smoke-filled suite in Cobo Hall, insists he has no idea what his company's ad will be this year. "The brand has not even been defined. The length ...    Read more

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