When it comes to old-school sports cars with wood-framed bodywork, we never thought the British Morgan firm would ever have a true competitor in this day in age – but now it does. Meet the new Atalanta, a British firm revived after almost eight decades of obscurity.
The original Atalanta Motors company launched in 1935, but the dawn of World War II scuttled production nearly four years later. When the company shuttered its doors in 1939, it had only built 21 cars in total. Today, fewer than half survive, and fewer yet are actually functional.
Atalanta’s original products, which consisted of both short- and long wheelbase models and a number of body styles, were fairly advanced for their day, using independent suspension with coil springs, adjustable dampers, and hydraulic brakes. Short-wheelbase models were fitted with 1.5- and 2.0-liter OHC four-cylinder engines once used in late-model Frazer Nash sports cars, while long-wheelbase Atalanta cars used a 4.3-liter V-12 borrowed from the original Lincoln Zephyr.
The so-called Atalanta revival offers a slightly more restrictive lineup: customers can only order the shapely short-wheelbase Sports Tourer shown here. Although the company insists it’s infused with modern technology to improve reliable and safety, the Sport Tourer is faithful to the original – in fact, much like Morgan’s 4/4 and +4 model lines, the new Atalanta still uses an ash-framed body with handcrafted aluminum panels.
“Our aim is to reproduce the positive, enjoyable characteristics of vintage motoring in a reliable and usable manner that is relevant to today’s driving environment,” says company co-founder Martyn Corfield. “Atlanta is about style, innovation, and performance.”
Technical details – including powertrain choices – are still forthcoming, but expect each car to vary considerably from one another.
As was the case nearly 80 years ago, each car is hand-built precisely to a customer’s specification. Further, since production is entirely commission-based, don’t expect the new Atalanta’s total volume to eclipse that of the original by a wide margin.
Source: Atalanta Motors