Although the Lagonda moniker has been linked to Aston since 1947, the automaker wants the brand’s new cars to have their own identities.; From what we hear, Aston Martins are intended to be sports cars fitted with luxurious trim. Lagondas, on the other hand, are to be lavishly-appointed luxury cars that happen to go quite fast.
The exception to that rule, of course, comes with the Aston Martin Rapide, a shapely four-seat model due in the next few years.; In 2011, Lagonda will have its version of that car as well, but will add extra content and a significantly higher price tag.
The other car will Mercedes Benz S-class fighter with a sticker price of around $100,000. That car will arrive in 2012. Both the smaller car and the Rapide-based Lagonda will share Aston’s VH platform, but tuned for a softer ride.
With Aston Martin’s Gaydon, England, plant nearing capacity, the Lagonda models might join the Rapide on subcontractor Magna Steyr’s assembly line in Graz, Austria.
Source: Automotive News