Ariel is perhaps best known nowadays for its Atom, a track ready, no-nonsense, skeleton-of-a car. However, cars weren’t always Ariel’s forte. In fact, until 1970, a company that by the same name built motorcycles in Britain. Now Motorcycle News reports that the British car maker may once again lend its name to a line of high-performance cycles.
The modern day Ariel firm was founded in the early 1990s by Simon Saunders, an avid motorcycle enthusiast. That might explain the design philosophy behind the Ariel Atom, because, much like a motorcycle, it’s essentially just wheels, an engine, and the bare minimum you need for driving quickly. Think of it as a naked bike on four wheels: it’s everything you need for a track day, and nothing you don’t. This being the case, it’s no surprise that the carmaker would be interested in returning to bikes.
Ariel hopes to build up to 200 bikes annually using Honda-supplied engines. The company, which already uses Civic Type R engines in the Atom, reportedly already has signed a deal with Honda to supply engines for its two-wheeled venture.
Saunders promised to Motorcycle News that an Ariel bike will be, “High performance, fun to ride and bespoke.” Reportedly, such a bike would cost £20,000, or more than $32,000.
No word yet on if Ariel was going to need more than its current seven employees to build its new motorcycles.
Source: Motorcycle News