Alfa Romeo will launch a rear-wheel-drive luxury sedan in 2014 on the platform of the Chrysler 300. According to Autocar, the new Alfa sedan will serve as a flagship model and will help reintroduce the Italian brand to the American market.
Though the new Alfa Romeo sedan was originally planned to be based on the Maserati Quattroporte, it now seems the car will use a V-6 engine and the bones of the Chrysler 300. The new Alfa would be built alongside the 300 in the U.S. While that may sound like an unusual choice, recall that both Maserati and Alfa Romeo are owned by the Fiat Group, which has a controlling stake in Chrysler Group. Similarly, Maserati’s new Kubang SUV will be built alongside the Jeep Grand Cherokee in the U.S.
The new Alfa Romeo, possibly called the Montreal or 6C, would reportedly help re-launch the Alfa Romeo brand in the American market. Alfa Romeo’s plans to build a new luxury SUV, however, have been canceled.
Although previously scheduled for 2012, the brand’s launch here has now been pushed back to 2013. The first Alfa Romeo to debut in the U.S. is still likely to be the 235-hp 4C sports car, expected to debut in mid-2013, followed by the MiTo hatchback.
Those cars will be followed by the Giulia sedan and wagon. According to Autocar, the Giulia has been delayed another year and won’t go on sale in Europe until 2014. The Giulia replaces the 159, which goes out of production at the end of this year. That means that Alfa will go without a sports sedan (the 159 competes with the BMW 3 Series) for more than a year before the Giulia debuts. That means the car might not arrive in the U.S. until late 2014.
The expansion and addition of new models like the planned luxury flagship will help Alfa Romeo increase its global sales and grow into the “near premium” segment occupied by brands like Volkswagen and Volvo. The company hopes for annual sales of 400,000 vehicles in 2014, a big jump from the expected 155,000 annual sales this year.