Cyber squatting still runs rampant online, but it no longer simply pertains to domain names. Entities are swooping in and registering automakers' names on Twitter before their communication departments have a chance to do so.
Automakers including GM, Hyundai, and Volkswagen, have all had their names taken as user accounts on Twitter. For its part, Twitter is considering implementing a "pro account" status, which would verify an account with a brand name actually belongs to the brand.
"We understand brands' frustration when it comes to account verification," said Anamitra Banerji, head of commercial products at Twitter. "We are working on ways to make the process easier and faster."
Twitter's terms of service prohibits impersonation, but enforcement of that bylaw has proved to be virtually impossible. Auto companies aren't the only targets -- Nestle, Kellogg, and Walt Disney are all experiencing the same issues. Oddly enough, Pfizer is reaping decent exposure from a non-related Twitter user that uses the Pfizer name (the account simply is updated with recent news related to the company).
For now, automakers have adopted Twitter identities that contain at least part of their name. As both "VW" and "Volkswagen" have been taken, the German auto maker has established the "VWcares" persona.
Luckily, we've been able to secure our own name. Follow us at www.twitter.com/automobilemag.
Source: Automotive News