2010 GMC Sierra
MSRP Range
$20,850.00 - $46,435.00
Even though General Motors canned its annual September truck sales, shoppers looking for a deal on a new truck will want to visit dealers this fall. A new promotion launches today, and runs through November 2.
GM postponed its annual September sale in order to focus on its new “May The Best Car Win” ad campaign, and the 60-day money-back guarantee. Since that campaign is under way, GM’s truck sale begins now -- although each brand will receive its own advertising campaign.
Automotive News reports the Buick-GMC sales organization will offer an additional $1000 cash back on several different will offer an additional $1000 cash back on several 2010 pickups, SUVs, and crossovers. The smaller GMC Canyon, however, is the exception -- it’s only eligible for $500 cash back.
For Chevrolet vehicles, GM will offer buyers zero-percent financing for 60 months on all 2009 Silverado and Colorado pickups. We hear GM is also considering an additional $1000 cash back on the Traverse, Tahoe, Suburban, Avalanche, and Silverado.
The new promotion is largely in response to Ford’s recent truck sale, but despite the marketing rhetoric, this isn’t a true “truck month” (cash back deals on the 2009 Malibu and Impala will also be offered). GM is reportedly keeping the nomenclature in place to entice those used to seeing an annual GM truck sale.”
Part of the reason for the sale is in response to Ford’s annual truck sale that still happened. By offering special financing on the trucks, GM is making it an official “truck month,” but purely for advertising as consumers are used to seeing an annual GM truck month.
“This is not a corporate wide truck month like you saw a year ago,” said GM spokesman John McDonald. “You’ll see some advertising. The ads will use the words ‘truck month,’ but it’s more of a competitive response.”