The almost unnoticeable increase comes with a few new standard features worth well more than $330. Rain-sensing windshield wipers are new for 2010 as well as a one-year subscription to Lexus Safety Connect, including automatic emergency notifications, roadside assistance, and a stolen vehicle locator.
Four new colors are added to the ES 350 pallette along with a new 17-inch split-spoke wheel design. Freshened head and taillights along with a new front bumper will be seen on the 2010 ES350.
The available navigation system offers a new casual speech recognition feature with better usability. The new Lexus' Enform system is somewhat of a mobile concierge, allowing passengers to call for dinner advice and the like. Premium audio introduces Bluetooth streaming audio and USB connectivity.
Expect to see 2010 Lexus ES350s in dealer lots later this month.