"We've stopped playing defense. It's time to go on the offense," said Irv Miller, group vice president of corporate communications. Miller also added that it's "more than we've spent before" in the same time span.
The announcement came earlier this week at a dealers' conference in Las Vegas. The annual "Toyotathon" sales event set to begin in November is Toyota's big sales push for the year.
The Japanese automaker was the top-selling company under the Cash for Clunkers program. Hugely successful during the program, Toyota is still trying to replenish its vehicle stock. The Prius, currently with a 4-day supply, leaves the automaker short of its 30-day inventory goal.
Source: MSNBC.com