Toyota announced pricing today for its 2013 Avalon sedan, which will be offered both with a traditional gasoline powertrain and in a hybrid version. Pricing for the 2013 Toyota Avalon starts at $31,785 (after a $795 destination charge), while the Avalon hybrid starts at $36,350.
The 2013 Toyota Avalon is offered in four different trim levels of increasing equipment levels. The $31,785 Avalon XLE is available only with the 268-hp 3.5-liter V-6 engine and features 17-inch alloy wheels, a touchscreen audio system with eight speakers, and powered heated front seats. That starting price represents a $2170 discount compared to the starting price of the 2012 Toyota Avalon; the 2012 Avalon Limited cost $37,105.
The Avalon XLE Premium costs $33,990 with the gasoline engine or $36,350 if equipped with the hybrid powertrain, which combines a 2.5-liter inline-four and an electric motor. In addition to what’s included on the Avalon XLE, standard equipment on the XLE Premium includes a sunroof, backup camera, garage-door opener, and auto-dimming mirror.
Stepping up to the Avalon XLE Touring requires $36,295 for the V-6 engine and $38,045 for the hybrid model. It adds equipment like fog lights, blind sport monitor and cross-traffic alert system, a navigation system with nine speakers, plus 18-inch alloy wheels and paddle shifters for V-6 models.
The top-spec version of the 2013 Toyota Avalon is the Limited, which costs $40,445 with the V-6 engine and $42,195 with the hybrid powertrain. It builds on the XLE Touring with HID headlights and LED running lights, premium leather seats, puddle lamps, automatic windshield wipers, heated rear seats, cooled front seats, a color climate-control screen, and ambient lighting. The optional $1750 Technology package supplements that with adaptive cruise control, forward collision warning, and automatic high beams.
The pricing regime makes the Toyota Avalon significantly cheaper than the 2013 Lexus ES350 and ES300h; the two cars are mechanically identical and differ primarily in design and equipment levels. The 2013 ES350, equipped with a 268-hp 3.5-liter V-6 engine, starts at $36,995 — $5215 more than the base Avalon V-6. The 2013 ES300h hybrid costs $39,745, a premium of $3395 over the base Avalon hybrid.
The 2013 Toyota Avalon reaches dealerships in December.