As if the fact that Hyundai was bringing its flagship Equus to the United States wasn’t news enough, Hyundai stole even more headlines last year by including a free Apple iPad with each car. The tablet contained an interactive version of the Equus’ owner’s manual. That high-tech perk is no more, according to USA Today, because Hyundai is doing away with the free iPad for the 2012 Equus. Low-tech paper manuals will come standard in place of the iPad.
Hyundai grabbed lots of publicity by including Apple’s popular tablet computer when it launched the Equus last year, playing it up in TV commercials — so much so that you could be forgiven for thinking the Hyundai Equus was nothing more than a fancy iPad app, let alone a real luxury automobile. However, Hyundai spokesman Jim Trainor told USA Today that the iPads were only intended as a one-year promotion for the Equus’ introduction to the American market.
Hyundai says that the electronic owner’s manual app will still be available to Equus buyers, but they’ll need to supply their own iPad. That shouldn’t be too much of a hardship for them, considering many hold the coveted American Express Black Card in their wallets.
Source: USA Today