The Mitsubishi i electric vehicle will be priced at $27,990, for the base ES, and $29,990 for the SE. Deliveries will start in January, but the company is happy to take your order—and $299 (refundable) deposit—starting tomorrow, for those dedicated environmentalists who want to celebrate Earth Day by pre-ordering an electric car.
Potential customers may be glad to know that the above prices do NOT include a $7500 federal incentive, which can lower the tab to $20,490—less than that of the Nissan Leaf or the Chevrolet Volt.
Buyers who spring for the SE version get a more potent audio system, fog lights, 15-inch alloy wheels, and various interior upgrades. Additionally, a $2790 premium package is available; it includes navigation, steering-wheel-mounted audio controls, a USB port, a backup camera (which hardly seems necessary for the tiny i), and a quick-charging port that allows an 80% recharge in only 30 minutes.
The i is part of Mitsubishi’s plan to remake itself into a green carmaker. As Yoichi Yokozawa, the new president and CEO of Mitsubishi North America, put it at the New York auto show: “Going forward, we will focus on smaller, more fuel-efficient vehicles, with an emphasis on EVs.” He went on to announce that Mitsubishi will introduce eight new EVs and/or plug-in hybrids by 2015. The company also will concentrate on the Lancer, Outlander, Outlander Sport, and its new global small car; it is expected to drop the Galant and Endeavor. Also, to the consternation of enthusiasts, Mitsubishi has stated that the current Evo will be the last.