Ever since Ford launched the Fusion midsize family sedan in 2006, sales have continued to climb. The automaker estimates that when year-end sales numbers are in, the company will have sold 240,000 Fusions in 2011 – which would make it the Fusion’s best sales year ever.
“Since launching in the 2006 model year, Fusion has reinforced Ford’s commitment to the midsize sedan market,” said Samantha Hoyt, Fusion marketing manager, in a press release. “Recognized as a Best Buy every year since launch, Fusion is a key contributor to Ford’s car renaissance.”
The automaker says the Fusion has gained market shares every year since it was launched. When it debuted in 2006, it held 6.7 percent of the midsize segment; by 2010, its market share rose to 11.9 percent. Ford sold 142,502 and 219,219 Fusions in 2006 and 2010, respectively. The automaker claims that the Toyota Camry and Honda Accord sales were down 27 percent and 20 percent, respectively, during the same time period. However, through November 2011, Toyota sold 275,004 Camrys, and Honda sold 217,958 Accords. When it comes to total volume, it seems Ford’s close to bypassing its Japanese rivals, but still a bit short of that goal.
Sales of the Ford Fusion have been up 13 of the past 14 months, and volumes were able to surpass the 200,000 car mark within the first 10 months of 2011. By the end of November, Fusion sales totaled 226,445, besting 2010 as the nameplate’s highest sales year to date.
Will the momentum continue? Perhaps so — an all-new model is just around the corner for the 2013 model year. Expect more details on the 2013 Fusion to emerge shortly, as Ford will debut its latest midsize fighter in January at the 2012 Detroit auto show.
Source : Ford