Rumor Central

Toyota may be planning a larger Prius sub-model for the coming years, possibly in the form of a crossover or a wagon-esque vehicle.   more

To show off the 2010 4Runner’s impressive capabilities, Toyota will enter a very lightly modified version of the car in the SCORE Baja 1000 -- one of the toughest desert races in the world.   more

Ford isn’t the only automaker to display a surprisingly strong performance recently. Toyota Motor Corporation posted a surprise profit this week, and said it would be able to cut its predicted losses for the remainder of...  more

It seems Honda isn’t the only Japanese automaker to leave Formula One. After eight years in the sport, Toyota announced it would officially bow out of F1 at the end of the year.   more

Toyota unveiled its FT-86 rear-wheel-drive sports coupe a few weeks back at the 2009 Tokyo motor show, but the Japanese automaker is reportedly already toying with a convertible version of the two-door.   more

Toyota’s third-generation Prius was released earlier this year and there is substantial demand for the car, including 150,000 backlogged orders because of battery pack and inverter shortages from supplier Panasonic EV Energy.   more

Shortly after our post on the Toyota Sai went live, Toyota released the full batch of photos and information on the production car.     more

We saw Toyota's original FT-EV concept at the 2009 Detroit auto show, but the new FT-EV II concept, which will debut at the 2009 Tokyo show, takes things to a new level.   more

Remember all the buzz about a sports coupe co-developed by Toyota and Subaru? The Toyota FT-86 concept, which premieres in two weeks at the 2009 Tokyo motor show, is our first look at the project.   more

Along with virtually every other automaker, Toyota has struggled to make a profit this year. According to a new book on the subject, Toyota's newly installed CEO, Akio Toyoda, says the automaker is "grasping for salvation."   more

Is there a light at the end of the economic tunnel? Toyota may think so. Several reports this morning indicate the automaker is raising its global sales forecast by 3 percent for the fiscal year ending in March 2010.   more

Do "eco-friendly" tires really live up to their name? According to the independent tire retail giant TireRack, it depends on the tire.   more

In an attempt to help slumping sales of one of its best off-road vehicles, Toyota won’t raise prices on its new 2010 4Runner, which is set to debut at the Texas state fair next week.   more

Toyota has just announced a $1 billion marketing campaign for the fourth quarter this year. The amount is nearly 40 percent higher than the automaker usually spends for the period.   more