Rumor Central

Subaru of America is trying to get the word out about its in-house tuning company, called Subaru Performance Tuning, or SPT for short, by showing a SPT-developed WRX at this year’s SEMA show.   more

Subaru president Ikuo Mori said during a press preview of the Tokyo motor show that the company will offer a hybrid by 2012. The hybrid powertrain will arrive in an existing model in the Subaru lineup.   more

Subaru has had a stellar year for sales in the U.S., but if it is going to keep up with the competition, it will need more fuel efficient vehicles. "We need a hybrid system," Subaru CEO Ikuo Mori told Automotive News   more

Subaru may have added some extra standard features to the 2010 Tribeca, but the price tag hasn't grown accordingly.   more

The continuously variable transmission (CVT) may not be new technology, but it may soon become a hallmark of Subaru's lineup. The Japanese automaker is reportedly looking at using the transmission design after launching it...  more

We wouldn’t exactly call Subaru’s WRX STI “soft,” but the Japanese automaker has just launched the WRX STI Spec C--a performance-tuned variant exclusively for the Japanese market.   more

The name Subaru usually conjures up thoughts of all-wheel-drive rally machines. However, its parent company, Fuji Heavy Industries, announced today that Subaru will be launching the tiny front-wheel-drive Stella Plug-In...  more

Speaking with reporters on Wednesday in Tokyo, Fuji Heavy Industries President Ikuo Mori said the company plans to develop a new diesel engine and a gasoline-electric hybrid to help it meet tighter emissions rules in...  more

We’re still waiting for more details on the new Outback, but Subaru’s just released pricing on the all-new 2010 Legacy sedan , which debuted at the 2009 New York auto show.   more

Having teased us with the Legacy concept earlier this year, Subaru’s unveiling the all-new 2010 Legacy production model at next week’s 2009 New York auto show.   more

There are few bright spots this holiday season for car manufacturers, but Subaru is one of them.  According to Automotive News, Subaru will likely post a sales increase for the year, albeit a small one.  Through...  more

Say it ain't so: the economic downturn has claimed yet another team. Subaru, a long-dominant force in the World Rally Championship, has announced it won't return to the WRC for 2009.  more

Following talk of who wouldn't be attending the 2009 Detroit auto show, it's refreshing to hear some talk of which automakers will actually participate.  We're glad to hear Subaru is one - and we're more excited by...  more