Rumor Central

Toyota's youth-oriented Scion brand has been the hardest hit of all its divisions, facing a sales decline nearly twice as large as that witnessed by the entire corporation. In order to inject some life into the brand,...  more

Rumors that Toyota may sell its European iQ microcar in the U.S. under the Scion brand have reached a fever pitch, thanks to a new press release about a forthcoming Scion concept car.   more

Scion has set the price of the special edition 2009 tC Release Series 5.0 (RS 5.0) before its debut at the Chicago auto show later this week. The customized coupe will cost $19,970 with a manual transmission or $20,770...  more

Toyota's Scion division is growing up - or at least getting bigger.   more

Scion will start its pre-customized xB at $16,420 including destination for a manual-transmission variant, while the automatic will run $17,370. The xB Release Series 6.0 (xB R.S. 6.0) is Scion's first limited production...  more

Scion is a car brand that markets mostly to youth. So at a time when car sales are hitting record lows, the marketing department is going straight to the source for new ideas.  more